Monday, March 10, 2008

The Art Of Branding

The new generation of consumers are constantly searching knowledge , experiences and memories rather than things .

French fashion house Chanel is taking Haute - Couture to an unworldly level . Believe it or not , super talents Karl Lagerfeld and Zaha Hadid teamed up to create a Pop-Up museum . The futuristic mobile container pays homage to the house's signature quilted handbag in an artistic way . The audio visual exhibition features creations from various contemporary artists including Yoko Ono , Sophie Calle , Soundwalk , Soju Tao among others .

Chanel's mobile contemporary art container landed in Hong Kong last month and is expected to hit Tokyo , New York , Los Angeles , London , Moscow and Paris over the course of its world tour .

It's no secret , Chanel is carrying a very strong brand message in its iconic handbag !

More info about the mobile art Pavilion at :