Today brands are connecting with consumers in authentic ways . They are embracing content in everything they do . Brands have become story tellers . Times have changed , goodbye to 30 seconds spot and hello to creative pieces of art . Sometimes visual content comes with several episodes to capture the attention of consumers .
The latest phenomenon is called "Digital animation" . More and more brands are creating trendy animation clips to communicate with audiences . The latest installment in the series of digital animation comes from none other than footwear brand adidas .
Branded content at its best . Enjoy !