The Simpsons translates to a dysfunctional American family . The sitcom created by Matt Groening has been around for 18 years and is known for being the longest animated sitcom ever produced .( 400 episodes )
July 2007 saw the release of the " Simpsons Movie " . It's already a hit at the box office and is generating lots of buzz worldwide . The Simpsons mania has landed with lots of interesting stuff . The movie turned The Simpsons into a hot brand appealing to different target market . It's already a billion -dollar merchandising industry , high end fashion designers are exploring new worlds by creating fashions based on The Simpsons lifestyle .
The marketing campaign for the movie is brilliant , it has gone beyond integrated marketing communication and alternative marketing . Everything is in there .
Lets pause for a while and ponder on a quote :
" Underachiever and proud of it , man ! " Bart
Click on the following link to discover The Simpsons world :