The low cost revolution is here to stay . Marketers are adding innovation , design and experiences to a product offering . They also believe that this trend has the power to change customer expectations . Also customers will like the chic experience at virtually no extra costs .
The cool brand Axe also known for its sexually explicit advertisements adopted that strategy in its brand proposition . They have come up with a new equation to push the brand forward .
Mixable fragrances = Mixable women
