On product publishing is a new concept developed in Australia by Modern Media Concepts . The "ilove" is the world's first fashion magazine on a bottle which is aimed at young women . The purse -sized format magazine contained within a label on a bottle of spring water is published in six separate editions on a monthly basis . It is distributed in convenient stores across Australia . Women on the move can read it anywhere without being dehydrated !!!
This smart marketing concept will add value to a product and can virtually be applied to any Fast Moving Consumer Goods .