Logo redesign is a risky business. GAP received negative feedback from fans on its facebook page regarding the new logo. GAP fans wanted their iconic logo back... And GAP listened to fans with full attention ! It took only one week for GAP to remedy the situation.
The people at GAP decided to bridge the gap ! between the brand and its customers by returning to the old logo. How fast was that ?
We at LAB77 like logo ! From time to time, we dream about logo and logo design... We had a take on the GAP logo :