In an attempt to save fashionistas from the financial apocalypse, Diesel is giving away black money to all sexy people in the world. It sounds illegal but yes Diesel is giving you bank notes(cash!) for free to spend in its selected stores worldwide and online for a few days only.Also ,Diesel bankers will randomly distribute a special currency on the streets of New York City and Milan for this upcoming weekend. Diesel has also set up a banking space in its 23 participating stores worldwide, there will be money for everyone.
Last but not least, brave people! can get involved in an illegal activity by producing their own black money here : http://www.diesel.com
Note : the black money will be accepted at selected stores only.
Guerrilla marketing at its best !