Monday, September 10, 2007

Launch in Progress : Mademoiselle Forever

Viral marketing is the most original and efficient way to create buzz on the web . Luxury brands are creating more and more sophisticated microsites to communicate with their target audience .

Haute couture legend Chanel is set to launch a cinematic ad campaign to promote its " COCO Mademoiselle " fragrance , but before that the campaign is launching online with a series of short film starring Keira Knightly .

Chanel is also embracing interactive technology in its offline campaign . A series of eye-catching interactive teasers are currently being projected on walls and Chanel boutiques worldwide .
Experience the light projection show at :
"Je n'ai de sentiments tiedes pour personne , j'aime ou je n'aime pas " Coco Chanel