Monday, September 03, 2007

Journeys by LV

There are a few brands out there which are embracing content in everything they do . They have understood that it's not about product anymore . In short , brands are neither products nor advertising . Marketers have become content producers .

They build products around values and lifestyle . Products are put back into real life . It's all about emotion and experience .

Iconic Malletier Louis Vuitton has come up with an innovative microsite to showcase its latest travel accessories . The latest campaign features Mikhail Gorbatchev , Catherine Deneuve , Steffi Graff and Andre Agasssi . The microsite takes internet users around the world with the LV ambassadors . Last but not least , ipod owners can download video content from the microsite for their viewing pleasure .

LV carries you for a one of a kind experience at :

And remember consuming is not about buying a thing anymore .