Monday, September 03, 2007
There are a few brands out there which are embracing content in everything they do . They have understood that it's not about product anymore . In short , brands are neither products nor advertising . Marketers have become content producers .
They build products around values and lifestyle . Products are put back into real life . It's all about emotion and experience .
Iconic Malletier Louis Vuitton has come up with an innovative microsite to showcase its latest travel accessories . The latest campaign features Mikhail Gorbatchev , Catherine Deneuve , Steffi Graff and Andre Agasssi . The microsite takes internet users around the world with the LV ambassadors . Last but not least , ipod owners can download video content from the microsite for their viewing pleasure .
LV carries you for a one of a kind experience at : http://journeys.louisvuitton.com/
And remember consuming is not about buying a thing anymore .
Posted by Starkid at Monday, September 03, 2007