Viral marketing is use to communicate and interact with the target audience . A successful viral campaign generates buzz online and offline . People will talk about the product/service and the campaign as well .
Magnum has come up with a mystic microsite to promote its ice cream bars . The campaign is based on spellcasting . Viral promotions include a contest , interactive video and ice cream eating guide .
Cast your spell at :http://www.magnumidole.com