As we are moving towards a surprise economy , a Singapore based beverage company has come up with a new concept . They created two brands of drink named "Anything " and "Whatever". Both brands come in six flavours , Anything is carbonated whereas Whatever is non carbonated . The cans are simply labelled " Anything " and " Whatever " . On buying a drink customers don't know what they are getting until they taste it . http://www.anything.com.sg
An interesting concept to increase repeat sales !