Thursday, April 26, 2007

Savvy marketing by Adidas

Argentinian soccer star Lionel Messi scored a timeless goal for Barcelona in the Spanish league last weekend . His sponsor Adidas created a prompt marketing campaign around that event .

It is also good to note that Puma's ambassador Diego Maradona scored that goal in the 1986 World Cup quarter-final . For the records ,Maradona's goal was voted as the goal of the century by FIFA .