Consumer Marketers in action
- Fiat 500 . A car created for the people by the people .
Fiat has set up a website dedicated for its upcoming model the Fiat 500 . The website created in close collaboration with Leo Burnett reached a record figure of 500000 visitors with 5 ,000000 pages visited in only 50 days . Several contests were set up to invite people from around the world to participate in creating the Fiat 500 . More than 50000 ideas for accessories and customisations for the model were gathered . At present Fiat is inviting Consumer marketers to write a priceless Ad for their D I Y advertising campaign .Other initiatives by Fiat will follow soon . http://www.fiat500.com
For those in the know , customers who really like your brand don't even need a contest to get involved !