Mass customisation is becoming a mainstream strategy with the benefits of individualised need satisfaction . Organisations which develop and implement such strategy are able to develop a competitive advantage . VW is offering customers the options to customise their new Beetle . Beetle owners can decorate the exterior of their car with special vinyl stickers called Beetle Art created by professional artists and illustrators .
Visit the D I Y microsite for further details : http://www.beetleart.co.uk