Denim Code has created a new fashion concept . Each pair of jeans has a code which will give access to web content , videos , infos and blogs free of charge . Consumers will be able to choose their jeans as well as their universe . The cool online content will be updated weekly and will be available exclusively to denim code customers .http://www.denimcode.fr
Levi's invented jeans , Diesel turn them into a fahion item , Denim code is taking jeans into the interactive communication era .