Friday, March 16, 2007


Back in 1994 Calvin Klein created the famous CKone scent . The unisex brand broke industry records with its CK one , selling almost 20 bottles per minute at its peak . Next month CK will launch a new fragrance called " in2u " specially designed for the new generation, the so called millenials . The scent is aimed at bloggers and other technosexuals . The name " in2u" is written in the shorthand of an instant message . It is good to note that " technosexual " is a CK trademark and marketers at CK believe that it will be a powerful buzzword for marketing to millenials . There is also an online social networking site that accompanies the campaign