Wednesday, February 07, 2007

Chanel 3rd world fashion intervention

Chanel has created a low cost efficient fragrance for the third world . It's called 3rd . The fragrance is especially designed for dry and dusty environments in the southern hemisphere .This is the first attempt by Chanel to appeal to a low income customer market . It is also good to note that the first shipment of the perfume to Uganda was hijacked by warlords and traded on the black market . To avoid future difficulties , Chanel has sent Sales representatives directly into target markets in Angola and other African countries .

Smelling positively bewitching is the right of everyone , not just a priviledged few !