Tuesday, December 12, 2006

Viral marketing by British Airways

British Airways developed an interactive website to make fun of the level of service provided by low cost airlines . At the same time BA is also promoting its own services .

The French comic duo " Omar et Fred " adapted the " service apres vol " from their Canal + TV show " Services apres ventes des emissions " to make fun of low cost airlines . Also disappointed low cost travellers can send their stories via e-mail to the website and the best story will be rewarded every week . Ba has alo organised an online contest where free tickets to London can be obtained .

The french website http://serviceapresvol.com