Matt is a crazy guy from America . Three years ago he decided to travel the world and to dance at the places he visited . He recorded all his dancing sessions on his camera and created a 4 mins movie . He posted the movie on You Tube . His video was viewed more than 175 000 times . In a matter of weeks Matt became a celebrity . Some people at Stride , a long lasting bubble gum manufacturer watched the video and decided to take advantage of the story to create a powerful buzz . They contacted Matt and proposed him to undertake the trip a second time , but this time the world tour would be fully sponsored by Stride . Matt accepted the proposal and Sride gum developed a minisite dedicated to the event .
This is a situation where an organisation took advantage of an idea generated by an internet user to create a powerful buzz .
And remember , chewing gum while peeling onions will keep you from crying !!