FIAT 5undred "500 wants you"
" A CAR CREATED FOR THE PEOPLE , FROM THEIR IDEAS . "
50 days after its online inauguration , "500 wants you " reached a record figure of 500 000 visitors with 5,000 000 pages visited . The interactive website was developed and constructed with close collaboration between the creative teams of Leo Burnett and Arc Torino . Through its concept lab ,more than 50 000 ideas for accessories and customizations of the model has been received .
Contests are still open to everyone . The launch of the new Fiat 500 is due in September 2007 ....
http://fiat500.com